"As we continue to grow and thrive in an increasingly digital world, we must help brick-and mortar businesses adapt and reinvent themselves to continue staying relevant to their audiences in the digital era.
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HUAWEI CLOUD is also cooperating with industry-leading partners to develop different smart retail solutions for building both omni-channel online and offline solutions, integrating retail applications with big data, AI, and cloud services.
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This allows for intelligent customisation of sensory elements such as in-store music through real-time data analysis such as store traffic and shopping patterns to tailor ambiences to suit customer temperament. USEA Global, a subsidiary of USEN-Next Holdings and industry leader in sensory marketing, boasts primary foothold in research-based background music. The driving force behind the initiative, USEA Global, focuses on the customer centric element of the retail experience. To tackle these retail challenges, this collaboration aims to boost the digital transformation of local retail stores and enhance customer experiences through the partners' readily available solution options and technologies. Brands have cited a disconnect in functions of essential segments, such as the lack of automated data and poor, inefficient communication between front-end and back-end operations. Since the Covid-19 pandemic, retail brands have witnessed various challenges in meeting customer needs and grew to understand the importance of developing strong offline to online conversion strategies to not only survive, but also grow.
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22, 2021 /PRNewswire/ - On a mission to breathe new life into the recovering and revamped industry of retail, HUAWEI CLOUD has partnered with international industry players USEA Global, Advocado, 4Paradigm, and YonYou under the Smart Retail 360 initiative to drive digital transformation efforts of brick-and-mortar retail stores in Singapore.